No matter where you are in your blogging journey a media kit is absolutely essential to showcase your work to brands, score more opportunities and get treated like the professional blogger that you are. Here are couple anticipated frequently asked questions about Media Kits:

What is a Media Kit?

Consider it a resume and portfolio for your blog.  It’s a place where you tell clients who you are, share all your blog’s stats, your posting schedule (editorial calendars), information about your audience, highlight work that you are proud of and simply your opportunity to shine.  This is truly your chance to show brands that you want to work with how amazing your are.  If you are a new blogger (like myself), please know that the quality of your blog and work is way more important and getting client’s attention is not always about the size of your following.  So even if your following is small don’t let that deter you from creating a media kit and highlighting other positive aspects of you blog.  With only 43 blog posts under my belt, I’ve gotten a lot of yeses from brands that I have approached and have received quite a few inquiries from brands, including Minted.com, Woodchuck Hard Cider, General Motors (GM) and quite a few others though my contact me page.

twelve skip media kit - gold - affordable media kit templates

Why do I need a Media Kit?

Google this: “{insert favorite magazine name} + Media Kit” and you’ll see your favorite magazine’s media kit in the google search results.  Every single publication has one and it’s always tied to their advertising rates and other sponsorship offerings.  So if you want to work with clients, I highly recommend that you put one together. Just like your favorite publications, you are also a publisher too and if you want to be taken seriously and get more opportunities a media kit will set you apart.

Where can I get a Media Kit for my blog?  Are Media Kits expensive? 

Large publications have graphic designers that do stunning media kits for them but most bloggers do not have that kind of resource or talent.  The good news is you can now purchase stunning media kit templates online. Welcome HIP Media Kits,  designed by web/graphic designer and marketing genie Pauline Cabrera, who has laid down the groundwork for us.  All you have to do is plug-in your info, add your images and voila.

Which Media Kit Template do you use for this blog?

I have been wanting to put a kit together for so long now but have been delaying doing this because I thought I had to do it on my own from scratch.  Thank goodness I came across the stunning HIP Media Kits and I’m just about done customizing my templates.  One is a 3-pager for my overall blog details and the other is a one-pager for my beach wedding section.

You can get your HIP Media Kit template here.

You can read more of Pauline Cabrera’s masterful media kit advice here.

Why do you recommend HIP Media Kits?

– Shockingly Affordable  (only $24.99!)
– Incredibly easy to use
– Fully customize-able (fonts, colors, graphics)
– Beautifully designed
– Many template options and variety
– Professional look and feel

– Instant download

What else should I expect in my HIP Media Kit?

– Sample media kit designs from real bloggers for inspiration (in PDF format)
– Easy to follow instruction manual
– Multiple colors already set for you on the 1-pager kits
– Compatible with Microsoft 2007 and up

Which HIP Media Kits template is your favorite?

My favorites are Elle and Turner.

Elle is glam-orgeous! this one is a 3-pager kit in a gold design.  You’ll have the opportunity to fill in your general info, stats and showcase the work you are most proud of.

For the 1-pager I love the super stylish Tuner, short attention span clients will be able to read a full snapshot of your blog in 30 seconds.  If you have a particular section of your blog  or a blog series that you want to pitch, this would be a great way to do it.

Have any more questions? please let me know in the comments.

If you are you using HIP Media Kits, do do you feel more confident approaching brands?  Do you like the look? Was it easy to customize?  Are you getting more opportunities?

Wishing you successful blogging!

Xo, Leslie

Please note: I was provided with HIP Media Kits templates to facilitate an accurate review but the information and opinions in this review are my own.   I take your trust in my review seriously and will never post deceitful information.  I love HIP media kits and have joined their affiliate program.  If you use my link to purchase yours I will receive a small commission.  This does not affect your price.


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